4. A WORLD-CLASS PLAYER
As audiences get bombarded with more and more content opportunities, stellar video playback experiences will win out over average ones. For this reason, video player technology is paramount. What were once ?premium? features ? fast loading times, the ability to deliver high-quality formats, and solid tracking ? are must-haves. Moreover, players must be context aware and able to be extended and embedded into any endpoint regardless of the technology they support.
5. MULTI-DESTINATION DISTRIBUTION MANAGEMENT
With powerful internet video platforms like YouTube and Vimeo at your disposal for free, there is no shortage of opportunities to distribute your video on the web. Today?s world of online video is distributed ? there are dozens of platforms and many of them are impossible to ignore.
To maximize effectiveness while minimizing hassle and investment, marketers need to leverage a ?hub-and-spoke? distribution strategy ? one where a single ?hub? is used for storage, collaboration and distribution to various ?spokes.? The hub is the strategic and physical center of the video strategy, while the spokes are secondary ? yet still critical ? elements of the distribution.
A video marketing platform should enable this hub-and-spoke model by provid- ing the simple ability to distribute multiple videos to multiple destinations, removing the requirement to manually upload files to multiple destinations.
6. CROSS-PLATFORM REPORTING & ANALYTICS
As an emerging medium with broad and quickly-expanding use cases, video?s return-on-investment can?t always be accurately measured or articulated. But as?video budgets expand, marketers will face increasing pressure to justify spend. In this reality, marketers must measure, measure and measure in an attempt to understand as much as possible. In a distributed consumption model, that means gathering statistics from multiple ? sometimes dozens ? of places on the web today, often in real-time. A video marketing solution should aggregate sta- tistics from all locations into a single view, so that marketers can efficiently and effectively understand the effectiveness of campaigns and programs.
Source: http://consciouscreativity.com/wordpress/six-keys-to-implementing-a-video-marketing-strategy/
bud shootout aretha franklin stevie wonder new orleans weather new orleans weather sparkle sacagawea
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন