What is mobile marketing?
Article by Dusty Crawford
Ever since the mobile phone device was first patented by Nathan B. Stubblefield of Murray, Kentucky it has been used as a medium of communication either through speech or visual advertisements. Stubblefield of course was a technological pioneer but he however applied his patent to 'cave phones' and not directly to today's current revised cellular telephony system of mobile phone base stations, which were invented in 1947 by Bell Labs engineers at AT and T. of course the rest is history...
What is Cell phone Marketing?
It is often referred to as just mobile marketing. Mobile marketing is an advertisement of products on or with a mobile device. You can promote products or services using cell phones that pay you revenue, very simple. Right?
It's not new it's been around ever since the rise in popularity of the SMS (Short Message Response) in the early 2000's picking up great popularity around 2007 or so. In Europe alone over several 100 million SMS advertisements are sent out every month. Mobile marketing has readily gained speed in Asian markets which have far surpass the US, UK and other Western countries combined in cell phone usage.
A huge market?
so how big is this market and why would someone want to tap into this market? Here are the census of numbers of how many people use cellular phones there are over 4.3 billion users worldwide. In the US alone, it has over 250 million subscribers and growing, which equates to 82% of the population and about 8 out of 10 people use mobile phone devices for communication as well as entertainment. In Japan the cell phone numbers are just as staggering. In Japan the cell phone culture or as it is called the 'keitai culture' keitai literally meaning portable phones. Japan uses cell phones more extensively than the US and the UK combined. It is estimated that between 31% of elementary students and 57.6% of middle school students use cell phones. They not only use them to play video games but exclusively to access the internet as well.
Japan has recently developed a new wave super phone they call a smart phone. However It would be very hard to find anyone from New York, Chicago to London that uses one of these 'smart phones' many critics blame this on the so called Gal?pagos syndrome. If you are interested in more detail of what the Gal?pagos syndrome is the NYC Times Technology article Why Japan's Smartphones Haven't Gone Global is attached. Given time this will be the next wave of mobile phone influx to the US. It's just a matter of time.
In comparison: The 'Golden Age' vs 'The New Frontier'
In comparison of what business model we know to compare mobile marketing to is The Internet The Golden age of marketing of the early 90's. Cell phone mobile Marketing is truly the next New Marketing frontier. It is undeniable that Facebook and Twitter are the fastest growing social media networks online right now. Twitter has something like 20 million users and still growing. Even though these internet markets have a wealth of potential consumers, the advertisement campaigns are well over saturated. In the beginning of internet marketing in its 'golden age' someone could buy a popular pay per cick phrase for 5 cents and advertise online and literally make a fortune however now the same phrases that would cost you back in the day 5 cents per click now will cost you upwards from , , or even per click, mainly because of high advertiser competition for the phrases.
Cell Phone Cash video! Watch it Now!
Today's huge cell phone industry with a consumer user population of 4.3 billion worldwide makes Twitter's 20 million look tiny in comparison and yes, you still can get popular pay per click words or phrases inexpensively for no more than 5 cents per click.
The good news is that the cell phone advertising industry is cheap and still in its infancy and also few people are taking advantage of this new market of advertising. The mobile ads are not placed on any fly by night sketchy publishers only quality mobile publishers such as Lonely Planet, CBS News, Movie tickets, AccuWeather, TV Guide or The White pages.
About the Author
Dusty Crawford author of:
cell phone cash mack michaels blogspot
Mobile Marketing Resource
cell phone cash blogspot
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