Is SEO Still A Viable Traffic Solution Online Or Has It?s Time Passed?
There was a time online where it was only possible to drive traffic to your website effectively by leveraging the power and reach of the major search engines. And while search engines like Google still play a huge role in the way we find content online, the truth of the matter is that the social web has changed the game completely. We?re counting more and more on people rather than machines to recommend the kind of solutions that we?re looking for, to guide us to the kind of content we need. And while we?re still in the infancy of this stage of the web, it only looks like it?s getting stronger and stronger.
So does that mean that the world of SEO is dead and gone, and that it?s time to shift our traffic methods to newer and shinier tools and tactics?
Not hardly.
SEO is still an effective method of driving traffic ? but don?t have it be your only solution
The fact of the matter is that the world of SEO, as ever shifting and changing as it is, is still the number one way people find what they?re looking for online. While there are significant inroads being made by other technologies and tools online, the fact remains that Google and the others are still the go to solution for finding things online ? and that doesn?t look like it?s going to change any time soon.
But that doesn?t mean that you should only focus on SEO work to boost your traffic ? the recent Panda and Penguin changes alongside of Google?s push into the social networking world should have shown you how dangerous that line of thinking is. Nothing could be worse than putting all of your hopes and dreams into a single traffic basket that has shown itself to be so volatile. The SEO world is an every shifting foundation of sand, but it?s still a fundamental of building a business online ? you cannot ignore it and expect to win at the game of online business.
The social web has created a million and one different ways to drive traffic ? tap into them as much as possible as a secondary source of traffic
But while SEO is still king, you need to make sure you are focusing some of your attention on the other up and coming methods of traffic generation. The jury is still out on using Twitter or Facebook to drive traffic to your money sites, but the concept and fabric of the web has changed to a more social means. Now more than ever the power of word of mouth advertising has reached amazing heights, and we can?t just rely on machines to push traffic to us anymore ? especially since Google and the others are actively trying to stop us from being able to game the system to our benefit. You need to devise new traffic sources to work in conjunction with your SEO work, not to the exclusion of it.
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Source: http://www.moderndignity.com/is-seo-still-a-viable-traffic-solution-online-or-has-its-time-passed/
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