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As we are faced with tough times during a world-wide economic crisis, studies indicate that more
than ever, people from all walks of life have an increased desire to supplement or even replace
their current income situation. While seeking the right program, or home based business
opportunity is a difficult task to initiate, finding successful advertising solutions can be an equally
frustrating experience.
While many online advertising options exist, few remain to hold the respected reputation found in
ezine advertising. In stating so, understanding the various forms of ezine advertising can be
confusing for those seeking this exceptional ad venue.
First, let's understand what an ezine is. Ezines are magazines published online. The name Ezine
is an acronym for "Electronic Magazine". And, just like magazines, ezines contain a variety of
different forms of advertising.
Let's take a look at a couple of popular ezine advertising options available in nearly every ezine or
newsletter:
**Classified Advertising
Classified ezine advertising can be found in almost every ezine publication. These are small 5 line
ads found in a 'classified advertising' section, typically among several other offers from different
advertisers.
A classified ad should be formatted to a maximum of 5 lines long and up to 65 characters per line.
A character is one letter or number, including spaces between words. The first line of the ad, or
headline, is the most important line, as this is the 'attention grabber'. The last line is typically
reserved for the web site address or contact information.
Because many publishers keep an online archive of each ezine issue published, a classified ad
with a web site url can contribute a one-way link back to your web site for many weeks, months, or
even years.
**Solo Advertising
What are solo ads? Simply stated, these are 'stand alone' advertisements published in ezines
where no other ad competes against the marketing offer. The solo ad is sent to subscribers of
ezines who have already agreed to receive the ezines as well as any associated advertising offers
or recommendations.
Referred to as the king of ezine advertising, the solo ad enables the advertiser to reach his or her
audience of opt-in subscribers. Subscribers of the ezine publication are already familiar with the
ezine publisher and have a sense of trust for the publisher's recommendations.
A well developed ad campaign delivered via solo ads has the potential to create substantial
income and/or leads. In fact, most online professionals have used this method to build huge
Internet businesses.
While no one can guarantee your ad will make you a fortune, using this method will offer you the
best chance of getting your marketing message out to warm opt-in market.
As a rule, most publishers will accept an ad up to 50 or 60 lines long, formatted up to 65
characters per line. Unlike the classified ad, a solo ad allows you to create compelling headlines or
'subject lines'. The subject line is the text you first read in your email inbox that grabs your
attention to open the email and read the message.
You can think of the solo ad as if it were a mini web site. A well written solo ad should have an
attention grabbing headline, followed by subheadings, bullets, and a call to action. Above all, list
benefits - tons of benefits! Take full advantage of the amount of space being offered, after all, your
offer is 'on stage' so plan and rehearse it well.
**Ezine Advertising Tips
A word of caution before beginning any online advertising campaign: Track your ads! There are
many tracking services to choose from, so do a search and find which one will best suit your
needs. There's no point in feeling uncertain if your efforts and dollars are going to waste.
Finally, subscribe to the ezines which will be publishing your ad. If you've chosen to do classified
ads in multiple ezines, I highly recommend you use an alternate email address to confirm and hold
your subscriptions. Ensure you check the email account frequently to avoid any bounces.
If the time is taken to skim through each ezine, you'd be surprised at the amount of valuable
information and free resources you'll find right there at your fingertips.
Jullieanne Matheson is well known in the ezine advertising industry as one of the leaders in
creating successful ad campaigns for thousands of Internet marketers since 1999. Find your low-
cost ad solutions at http://www.ezines-r-us.com Send a blank email to: art@jules.emailaces.com
to stay in touch with News from Jules
Article Source:
http://EzineArticles.com/?expert=Jullieanne_Matheson
==== ====
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